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Share of tobacco consumption Japan 2018, by type

The majority of smokers in Japan, almost 79 percent, were consuming traditional paper-wrapped cigarettes, as revealed by a survey conducted in November 2018. Heated tobaccos were the second most popular products, with around 29 percent.
According to Japanese law, e-cigarettes containing nicotine cannot be legally purchased, apart for medical purposes. Instead, heated tobaccos, also known as tobacco vapor products, are considered a legal alternative to cigarettes.

Share of smokers consuming tobacco products in Japan as of November 2018, by type

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Release date

March 2020



Survey time period

November 2018

Number of respondents

1,167 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview


Supplementary notes

Original question: "Regarding the tobacco products you are currently smoking, please choose all corresponding ones."

Respondents, who stated that they smoke "everyday" or "sometimes", were surveyed for this question.

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Statistics on "Tobacco industry in Japan"

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