Distribution of tobacco consumption in Japan 2018, by type

Traditional cigarettes were the most commonly consumed products among smokers in Japan, as revealed by a survey conducted in November 2018. Around 70 percent of smokers stated that they consumed paper-wrapped cigarettes only, while 8.6 percent smoked cigarettes and heated tobacco products.
According to Japanese law, e-cigarettes containing nicotine can not be purchased legally in the country, apart for medical purposes. Instead, heated tobaccos, also known as tobacco vapor products, is considered a legal alternative to cigarettes.

Distribution of tobacco consumption in Japan as of November 2018, by product type

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Release date

January 2020



Survey time period

November 2018

Number of respondents

1,167 respondents

Age group

20 years and older

Method of interview


Supplementary notes

Original question: "Regarding the tobacco products you are currently smoking, please choose all corresponding ones."
Respondents, who stated that they smoke "everyday" or "sometimes", were surveyed for this question.

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Statistics on "Tobacco industry in Japan"

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