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Value of online fitness product market in China 2014-2021

In 2018, the market value of online sports equipment in China was 130 billion yuan, increasing from about 104 billion in 2017. The market size was estimated to reach approximately 196 billion in 2021.

A rising market

China is not only a major manufacturer of sports products in the world, but it also became one of the largest sports product markets. In 2018, the market value of Chinese sporting goods was nearly 60 billion U.S. dollars, second only to the United States. The fast-expanding sports market in China reflects people’s willingness to improve their health status and strengthen their physical fitness.

Girl power in fitness

The number of female fitness trainers significantly grew in the past years, as being natural and healthy became the new beauty trend. As of March 2020, more than 56 percent of sports app users were female. Meanwhile, the online purchasing power of sporting goods among female consumers also kept growing over the past three years. Losing weight, keeping fit, and releasing stress were the main reasons for Chinese females to participate in fitness training.

Online market size of fitness products in China from 2014 to 2018 with estimates until 2021

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Release date

June 2020



Survey time period

2014 to 2018

Supplementary notes

* Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020).

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Statistics on "Fitness industry in China"

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