The graph shows the retail trade revenue of sport and leisure articles in China from April 2011 to October 2023. In the latest reported month, about 10.3 billion yuan had been generated from sport and leisure article retail sales in China.
The world's factory for sports goods
In 2019, the export value of sporting goods from China had been amounted to 317 billion U.S. dollars. Footwear makes up a large share of the Chinese sports manufacturing industry. Being the world’s largest footwear producer, production of footwear in China had amounted to over 13 billion pairs in 2019, accounting for 55.5 percent of the global shoe production.
Fitness hype pushing sportswear demand
Apart from production, China also poses as one of the largest sporting goods markets worldwide. For a long time, the importance of physical exercise has not been valued in China. Along with rising standards of living and the growth of disposable income, sports and other leisure activities have undergone a renaissance among Chinese consumers. The sportswear market in China has witnessed a continuous growth in sales value between 2014 and 2019. This development was paralleled by measures of the Chinese government designed to increase sports participation, such as the development of sports facilities and the commercialization of sports. Those efforts were even intensified after the Olympic Games in Beijing in 2008. According to the a survey on the fitness trend in 2020, over 70 percent of Chinese internet users exercised at least once a week. Consequently, the domestic demand for sporting goods continues to increase.
Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023
(in billion yuan)
According to the source, figures for January and February have been grouped together to curb the influence of the Chinese New Year on the statistic. Chinese New Year falls between January and February.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2023).
According to the source, retail sales refer to the trade revenue of tangible goods not intended for business use traded from wholesale and retail companies to individuals or non producing social organizations. Figures include total revenues of the food and beverage service industry. During the survey, only wholesale companies with an annual revenue of 20 million yuan and above as well as retail companies with an annual revenue of five million yuan were questioned.
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National Bureau of Statistics of China. (December 4, 2023). Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/
National Bureau of Statistics of China. "Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023 (in billion yuan)." Chart. December 4, 2023. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/
National Bureau of Statistics of China. (2023). Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/
National Bureau of Statistics of China. "Retail Trade Revenue of Sport and Leisure Articles in China from April 2011 to October 2023 (in Billion Yuan)." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/
National Bureau of Statistics of China, Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023 (in billion yuan) Statista, https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/ (last visited December 13, 2024)
Retail trade revenue of sport and leisure articles in China from April 2011 to October 2023 (in billion yuan) [Graph], National Bureau of Statistics of China, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/226796/trade-revenue-of-sport-and-leisure-articles-in-china-by-month/