Retail sales of sport and leisure articles in China by month August 2020

The graph shows the retail trade revenue of sport and leisure articles in China from August 2019 to August 2020. In August 2020, about 6.28 billion yuan had been generated from sport and leisure article retail sales in China.

Sport and leisure goods market in China – additional information

In 2012, the export value of sporting goods from China had been close to 17 billion U.S. dollars. Footwear makes up a large share of the Chinese sports manufacturing industry. Being the world’s largest footwear producer, production of footwear in China had amounted to over 13 million pairs in 2012, accounting for 63 percent of the global shoe production.

Apart from production, China also poses as one of the largest sporting goods markets worldwide. For a long time, the importance of physical exercise has not been valued in China. Along with rising standards of living and the growth of disposable income, sports and other leisure activities have undergone a renaissance among Chinese consumers. The sporting goods market in China has witnessed a continuous growth in value added between 2008 and 2012. This development was paralleled by measures of the Chinese government designed to increase sports participation, such as the development of sports facilities and the commercialization of sports. Those efforts were even intensified after the Olympic Games in Beijing in 2008. According to the Hurun Research Institute in 2014, over 90 percent of Chinese high-net-worth individuals exercised at least once a week. Consequently, the domestic demand for sporting goods continues to increase.

Retail trade revenue of sport and leisure articles in China from August 2019 to August 2020

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Release date

September 2020



Survey time period

August 2019 to August 2020

Supplementary notes

* According to the source, figures for January and February have been grouped together to curb the influence of the Chinese New Year on the statistic. Chinese New Year falls between January 21 and February 21.

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of September 2020).

According to the source, retail sales refer to the trade revenue of tangible goods not intended for business use traded from wholesale and retail companies to individuals or non producing social organizations. Figures include total revenues of the food and beverage service industry.
During the survey, only wholesale companies with an annual revenue of 20 million yuan and above as well as retail companies with an annual revenue of five million yuan were questioned.

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