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Paid video streaming subscriptions during the COVID-19 pandemic Japan 2020

According to a survey conducted by GEM Partners in June 2020, about four percent of respondents in Japan subscribed to Amazon Prime Video since March of the same year. Amazon Prime Video gained the most new subscribers, followed by Netflix and Hulu. A survey from May 2020 on the time spent on recreation and entertainment amid the coronavirus pandemic showed that the time spent on watching movies via video on demand services increased for the majority of people in Japan.

Share of people who subscribed to paid video streaming services in Japan as of June 2020, by service and time of subscription

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In cooperation with
GEM Partners
Release date

June 2020



Survey time period

June 13 to 15, 2020

Number of respondents

3,872 respondents

Age group

15-69 years

Method of interview

Online survey

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