As of 2020, Jumia was by far the most popular online marketplace for physical goods in Nigeria, with an estimated number of visitors reaching 147 million. The company is based in Nigeria and operates in many other African countries. Other popular online marketplaces in Nigeria in that year were Jiji and Konga, which counted some 54 million and 23 million web visitors, respectively.
Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020
(in 1,000s)
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International Trade Centre. (July 24, 2021). Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com
International Trade Centre. "Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s)." Chart. July 24, 2021. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com
International Trade Centre. (2021). Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com
International Trade Centre. "Estimated Number of Visitors of The Most Popular Online Marketplaces for Physical Goods in Nigeria in 2020 (in 1,000s)." Statista, Statista Inc., 24 Jul 2021, https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com
International Trade Centre, Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) Statista, https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com (last visited September 21, 2024)
Estimated number of visitors of the most popular online marketplaces for physical goods in Nigeria in 2020 (in 1,000s) [Graph], International Trade Centre, July 24, 2021. [Online]. Available: https://www.statista.com/statistics/1136234/popular-online-marketplaces-for-physical-goods-in-nigeria/?ref=benjamindada.com