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Hard seltzer brand preference among wine consumers in the U.S. 2019

Approximately 72 percent of American regular wine drinkers who switch to drinking hard seltzer chose White Claw as their preferred hard seltzer brand in 2019. Another 53 percent of wine consumers chose Truly's hard seltzer in that year.

Hard seltzer brand preference among wine drinkers in the United States in 2019

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Release date

March 2020


United States

Survey time period

October 2019

Number of respondents

2,004 respondents

Special properties

Regular wine drinkers

Supplementary notes

*Share of respondents who have bought the following hard seltzer brands in the past 12 months.
Base = US regular wine drinkers who drink hard seltzer.

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