The wine tourism offer is widespread across the world, but as figures on the leading wine producers worldwide suggest, Europe is without any doubt a top spot for leisure travelers interested in this market. In this respect, according to a late-2020 survey, wine tourists are mainly casual wine tasters rather than wine geeks. Overall, wine was first introduced in Europe by the Phoenicians through their trade in the Mediterranean back in the ninth century BC. Its production and consumption were, nonetheless, prompted by the Catholic Church in the Middle Ages. Fast forward to the most recent ages, this tradition left the religion’s milieus, and its economic importance grew substantially. In 2020, the revenue of the wine market in Europe amounted to nearly 148 billion U.S. dollars, with several European countries still included among the largest consumers of wine worldwide.
Wine tourism in Europe - statistics & facts
The wine tourism offer is widespread across the world, but as figures on the leading wine producers worldwide suggest, Europe is without any doubt a top spot for leisure travelers interested in this market. In this respect, according to a late-2020 survey, wine tourists are mainly casual wine tasters rather than wine geeks. Overall, wine was first introduced in Europe by the Phoenicians through their trade in the Mediterranean back in the ninth century BC. Its production and consumption were, nonetheless, prompted by the Catholic Church in the Middle Ages. Fast forward to the most recent ages, this tradition left the religion’s milieus, and its economic importance grew substantially. In 2020, the revenue of the wine market in Europe amounted to nearly 148 billion U.S. dollars, with several European countries still included among the largest consumers of wine worldwide.
Key insights
- Global wine tourism market size
- 8.7bn USD
Detailed statistics
Global enoturism market size 2020-2030
- Top wine tourism destination
- Italy
Detailed statistics
World's main enotourism destinations 2021
- European country with best vineyards
- France
Detailed statistics
Ranking of the leading vineyards worldwide 2021, by country
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Wine production overview
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- Premium Statistic Global vineyard surface area share in European countries in 2022
- Premium Statistic Leading countries for wine production in Europe 2022
- Premium Statistic Wine production volume in Italy 2022, by region
- Premium Statistic Wine production volume in France 2019, by region
- Premium Statistic Wine production volume in Spain 2021, by region
- Premium Statistic Wine production volume in Germany 2012-2022, by wine-growing region
- Premium Statistic Wine production volume in Portugal 2023/2023, by region
Wine production overview
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Global vineyard surface area share in European countries in 2022
Global vineyard surface area share in European countries in 2022
Share of world vineyard surface area in European countries in 2022*
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Leading countries for wine production in Europe 2022
Leading countries for wine production in Europe 2022
Volume of wine produced in European wine producing countries in 2022 (in million hectoliters)
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Wine production volume in Italy 2022, by region
Wine production volume in Italy 2022, by region
Volume of wine produced in Italy in 2022, by region (in 1,000 hectoliters)
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Wine production volume in France 2019, by region
Wine production volume in France 2019, by region
Volume of wine produced in France in 2019, by administrative region (in million hectoliters)
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Wine production volume in Spain 2021, by region
Wine production volume in Spain 2021, by region
Volume of wine produced in Spain in 2021, by autonomous community (in 1,000 hectoliters)
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Wine production volume in Germany 2012-2022, by wine-growing region
Wine production volume in Germany 2012-2022, by wine-growing region
Volume of wine produced in Germany from 2012 to 2022, by wine-growing region (in hectoliters)
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Wine production volume in Portugal 2023/2023, by region
Wine production volume in Portugal 2023/2023, by region
Volume of wine produced in Portugal in 2022/2023, by region (in 1,000 hectoliters)
Wineries
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- Basic Statistic Number of grape wine manufacturers in Italy 2009-2020
- Basic Statistic Number of grape wine manufacturers in France 2009-2020
- Basic Statistic Spain: number of grape wine manufacturers 2011-2020
- Basic Statistic Germany: number of grape wine manufacturers 2011-2020
- Basic Statistic Portugal: number of grape wine manufacturers 2011-2020
Wineries
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Basic Statistic
Number of grape wine manufacturers in Italy 2009-2020
Number of grape wine manufacturers in Italy 2009-2020
Number of enterprises in the manufacture of wine from grape industry in Italy from 2009 to 2020
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Basic Statistic
Number of grape wine manufacturers in France 2009-2020
Number of grape wine manufacturers in France 2009-2020
Number of enterprises in the manufacture of wine from grape industry in France from 2009 to 2020
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Basic Statistic
Spain: number of grape wine manufacturers 2011-2020
Spain: number of grape wine manufacturers 2011-2020
Number of enterprises in the manufacture of wine from grape industry in Spain from 2011 to 2020
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Basic Statistic
Germany: number of grape wine manufacturers 2011-2020
Germany: number of grape wine manufacturers 2011-2020
Number of enterprises in the manufacture of wine from grape industry in Germany from 2011 to 2020
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Basic Statistic
Portugal: number of grape wine manufacturers 2011-2020
Portugal: number of grape wine manufacturers 2011-2020
Number of enterprises in the manufacture of wine from grape industry in Portugal from 2011 to 2020
Economic figures
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- Premium Statistic Global enoturism market size 2020-2030
- Premium Statistic Enotourism revenue in Spain 2018-2022, by type of establishment
- Premium Statistic Per capita daily spend by enotourists in Spain 2019-2020, by category
- Premium Statistic Revenue and volume of enotourism in Italy 2018-2019
- Premium Statistic Per capita daily spending by enotourists in Italy 2018-2019, by visitor type
- Premium Statistic Per capita daily spending by overnight enotourists in Bordeaux 2009-2019
- Premium Statistic Enotourism revenue in Germany 2018, by type of visitor
- Premium Statistic Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor
Economic figures
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Global enoturism market size 2020-2030
Global enoturism market size 2020-2030
Market size of wine tourism worldwide in 2020, with forecast for 2030 (in billion U.S. dollars)
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Enotourism revenue in Spain 2018-2022, by type of establishment
Enotourism revenue in Spain 2018-2022, by type of establishment
Revenue of wineries and wine museums from wine tourism in Spain from 2018 to 2022 (in million euros)
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Per capita daily spend by enotourists in Spain 2019-2020, by category
Per capita daily spend by enotourists in Spain 2019-2020, by category
Average daily expenditure on goods and services by wine tourists in Spain between 2nd half 2019 and 1st half 2020 (in euros)
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Revenue and volume of enotourism in Italy 2018-2019
Revenue and volume of enotourism in Italy 2018-2019
Key figures of wine tourism in Italy in 2018 and 2019
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Per capita daily spending by enotourists in Italy 2018-2019, by visitor type
Per capita daily spending by enotourists in Italy 2018-2019, by visitor type
Average daily expenditure by wine tourists in Italy in 2018 and 2019, by type of visitor (in euros per person)
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Per capita daily spending by overnight enotourists in Bordeaux 2009-2019
Per capita daily spending by overnight enotourists in Bordeaux 2009-2019
Average daily expenditure by overnight wine tourists in Bordeaux, France in 2009 and 2019 (in euros per person)
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Enotourism revenue in Germany 2018, by type of visitor
Enotourism revenue in Germany 2018, by type of visitor
Annual revenue of the wine tourism industry in Germany as of 2018, by type of visitor (in million euros)
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Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor
Per capita spend by enotourists in Germany 2017-2018, by category and type of visitor
Average per capita expenditure by wine tourists in Germany between 2017 and 2018, by category and type of visitor (in euros per day)
Wine tourists
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- Premium Statistic Profile of winery visitors worldwide 2020
- Premium Statistic Number of enotourists in Spain 2008-2022
- Premium Statistic Share of enotourists in Spain 2019-2020, by age
- Premium Statistic Main information channels for wine and culinary tourism in Italy 2021
- Premium Statistic Main aspects for choosing wine and culinary destinations in Italy 2021
- Premium Statistic Distribution of enotourists in Bordeaux 2019, by origin
- Premium Statistic Main travel reasons of enotourists in Bordeaux 2019
Wine tourists
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Profile of winery visitors worldwide 2020
Profile of winery visitors worldwide 2020
Most common types of tourists at wineries worldwide as of November 2020
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Number of enotourists in Spain 2008-2022
Number of enotourists in Spain 2008-2022
Number of visitors to wineries and wine museums in Spain from 2008 to 2022 (in 1,000s)
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Share of enotourists in Spain 2019-2020, by age
Share of enotourists in Spain 2019-2020, by age
Percentage distribution of wine tourists in Spain between 2nd half 2019 and 1st half 2020, by age group
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Main information channels for wine and culinary tourism in Italy 2021
Main information channels for wine and culinary tourism in Italy 2021
Leading sources of information for food and wine tourism and experiences in Italy in 2021
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Main aspects for choosing wine and culinary destinations in Italy 2021
Main aspects for choosing wine and culinary destinations in Italy 2021
Most important factors when choosing a food and wine destination in Italy in 2021
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Distribution of enotourists in Bordeaux 2019, by origin
Distribution of enotourists in Bordeaux 2019, by origin
Distribution of wine tourists in Bordeaux, France in 2019, by origin
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Main travel reasons of enotourists in Bordeaux 2019
Main travel reasons of enotourists in Bordeaux 2019
Main reasons for visiting wine tourist sites in Bordeaux, France in 2019
Destinations
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- Premium Statistic World's main enotourism destinations 2021
- Basic Statistic Ranking of the leading vineyards worldwide 2021, by country
- Premium Statistic Opinions on most attractive Italian enotourism regions 2021, by tourism type
- Premium Statistic Number of recognized French wine tourism destinations 2023, by vineyard area
- Premium Statistic Distribution of enotourists in Bordeaux 2019, by subregion
- Premium Statistic Enotourism destination areas in Spain 2022, by region
- Premium Statistic Most searched German enotourism destinations on Google 2021
Destinations
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World's main enotourism destinations 2021
World's main enotourism destinations 2021
Leading countries for wine tourism worldwide as of 2021 (index score)
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Basic Statistic
Ranking of the leading vineyards worldwide 2021, by country
Ranking of the leading vineyards worldwide 2021, by country
Breakdown of the leading vineyards worldwide in 2021, by country
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Opinions on most attractive Italian enotourism regions 2021, by tourism type
Opinions on most attractive Italian enotourism regions 2021, by tourism type
Opinions of wine tourism professionals on most attractive wine tourism regions in Italy as of April 2021, by type of tourism
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Number of recognized French wine tourism destinations 2023, by vineyard area
Number of recognized French wine tourism destinations 2023, by vineyard area
Number of wine tourism destinations labeled "Vignobles & Découvertes" in France as of 2023, by vineyard area
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Distribution of enotourists in Bordeaux 2019, by subregion
Distribution of enotourists in Bordeaux 2019, by subregion
Distribution of wine tourists in Bordeaux, France in 2019, by territory
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Enotourism destination areas in Spain 2022, by region
Enotourism destination areas in Spain 2022, by region
Number of Wine Routes in Spain in 2022, by autonomous community
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Most searched German enotourism destinations on Google 2021
Most searched German enotourism destinations on Google 2021
Most popular wine tourism destinations in Germany as of 2021, ranked by monthly number of Google searches
Wine museums
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- Premium Statistic Number of wine museums in Italy 2022, by region
- Premium Statistic Number of wine museums in France 2022, by region
- Premium Statistic Wine museums in Spain 2023, by region
- Premium Statistic Number of wine museums and routes in Portugal 202
- Premium Statistic La Cité du Vin: total number of visitors 2017-2022
- Basic Statistic Ranking of the main wine tasting rooms in Germany 2021, by wine region
Wine museums
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Number of wine museums in Italy 2022, by region
Number of wine museums in Italy 2022, by region
Number of wine museums in Italy as of February 2022, by region
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Number of wine museums in France 2022, by region
Number of wine museums in France 2022, by region
Number of wine museums in France as of February 2022, by region
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Wine museums in Spain 2023, by region
Wine museums in Spain 2023, by region
Number of wine museums in Spain as of June 2023, by autonomous community
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Number of wine museums and routes in Portugal 202
Number of wine museums and routes in Portugal 202
Number of wine museums and wine routes in Portugal as of July 2023
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La Cité du Vin: total number of visitors 2017-2022
La Cité du Vin: total number of visitors 2017-2022
Number of visitors to La Cité du Vin museum in France from 2017 to 2022 (in 1,000s)
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Basic Statistic
Ranking of the main wine tasting rooms in Germany 2021, by wine region
Ranking of the main wine tasting rooms in Germany 2021, by wine region
Breakdown of the leading wine tasting rooms in Germany as of 2021, by wine region
Online wine tastings
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- Premium Statistic Wineries that offered online wine tastings 2021, by country
- Premium Statistic Breakdown of online wine tastings worldwide 2021, by country and target group
- Premium Statistic Wineries replacing events with online wine tastings worldwide 2021, by country
- Premium Statistic Share of profitable online wine tastings for wineries worldwide 2021, by country
- Premium Statistic Main platforms for promoting online wine tastings around the world 2021
Online wine tastings
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Wineries that offered online wine tastings 2021, by country
Wineries that offered online wine tastings 2021, by country
Share of wineries conducting online wine tastings worldwide as of January 2021, by country
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Breakdown of online wine tastings worldwide 2021, by country and target group
Breakdown of online wine tastings worldwide 2021, by country and target group
Distribution of wineries conducting online wine tastings worldwide as of January 2021, by country and main target group
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Wineries replacing events with online wine tastings worldwide 2021, by country
Wineries replacing events with online wine tastings worldwide 2021, by country
Share of wineries replacing canceled events or tourist visits with online wine tastings as of January 2021, by country
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Share of profitable online wine tastings for wineries worldwide 2021, by country
Share of profitable online wine tastings for wineries worldwide 2021, by country
Share of wineries conducting profitable online wine tastings worldwide as of January 2021, by country
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Main platforms for promoting online wine tastings around the world 2021
Main platforms for promoting online wine tastings around the world 2021
Leading platforms used for advertising online wine tastings worldwide as of January 2021
COVID-19 impact and outlook
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- Premium Statistic Revenue change from enotourism at wineries in Europe 2020, by country
- Premium Statistic Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country
- Premium Statistic Share of European wineries intending to invest more in wine tourism 2020, by country
- Premium Statistic Share of European wineries expecting an increase in wine tourism 2020, by country
COVID-19 impact and outlook
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Revenue change from enotourism at wineries in Europe 2020, by country
Revenue change from enotourism at wineries in Europe 2020, by country
Change in revenue from wine tourism at wineries in selected European countries in 2020
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Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country
Impact of COVID-19 on the volume of visitors to wineries worldwide 2021, by country
Share of wineries reporting a decrease in the number of visitors during the coronavirus (COVID-19) pandemic worldwide as of January 2021, by country
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Share of European wineries intending to invest more in wine tourism 2020, by country
Share of European wineries intending to invest more in wine tourism 2020, by country
Share of wineries planning to invest more in wine tourism after the coronavirus (COVID-19) pandemic in selected European countries as of November 2020
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Share of European wineries expecting an increase in wine tourism 2020, by country
Share of European wineries expecting an increase in wine tourism 2020, by country
Share of wineries expecting wine tourism to increase in the following 10 years in selected European countries as of November 2020
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