U.S. Wine Market/Industry and Consumption - Statistics & Facts

By its very nature, wine is a drink that suits a large variety of occasions: it can be served as an aperitif, as an ideal accompaniment to a three-course meal, or just for socializing with friends. The color mix spectrum ranges from that of deep, intense reds through to glistening whites with the pinkish blush characteristic of rosé varieties found somewhere in between.


The global wine market was led by Italy, France and Spain regarding the total amount produced. The U.S. was ranked as the fourth largest production country with a production volume amounting to 23.9 million hectoliters in 2016. The country's wine production is mainly concentrated in the sun-bathed Golden State of California, which accounted for about 90 percent of entire U.S. wine production in 2015. According to Wines & Vines, there were about 9,091 wineries in the United States as of 2017.

Over the past few years, wine sales have held a share of about 15 to 17 percent of total alcohol retail sales in the United States.Consumers preferred varietals such as Chardonnay, Cabernet Sauvignon or Red Blends, based on generated dollar sales in 2015. Retail aisles are filled with table wine brands such as Barefoot, Sutter Home and Franzia . America's number one table wine brand Barefoot was sold to the E&J Gallo Winery in 2005. The table wine brand had a market share of about 6.58 percent in the United States in 2015.

Average wine consumption per United States resident was 2.83 gallons in 2015, up from 2.34 gallons in 2005. Americans enjoyed drinking wine more at home than elsewhere: expenditure figures show that U.S. consumers spent 129.01 U.S. dollars on the wine they consumed at home, compared to 38.82 U.S. dollars paid for wine at full-service restaurants. If consumers ended up ordering wine in a restaurant or bar, most of them were influenced by a color of the wine.



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Wine market in the U.S. - Important statistics

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