The global wine market was led by Italy, France and Spain regarding the total amount produced. The U.S. was ranked as the fourth largest production country with a production volume amounting to 23.9 million hectoliters in 2016. The country's wine production is mainly concentrated in the sun-bathed Golden State of California, which accounted for about 90 percent of entire U.S. wine production in 2016. According to Wines & Vines, there were about 9,091 wineries in the United States as of 2017.
Over the past few years, wine sales have held a share of about 17 percent of total alcohol retail sales in the United States. Retail aisles are filled with table wine brands such as Barefoot, Sutter Home and Franzia. America's number one table wine brand Barefoot was sold to the E&J Gallo Winery in 2005. The table wine brand reportedly sold over 10 million cases in the United States in 2017.
Average wine consumption per United States resident was 2.94 gallons in 2016, up from 2.34 gallons in 2005. Americans enjoyed drinking wine more at home than elsewhere: expenditure figures show that on average, U.S. consumers spent about 110 U.S. dollars per year on the wine they consumed at home, compared to about 36 U.S. dollars for wine at full-service restaurants. If consumers ended up ordering wine in a restaurant or bar, most of them were influenced by a color of the wine.