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Brazil: share of e-businesses on selected social media 2020

In 2020, more than half (54.18 percent) of e-commerce websites in Brazil were present on Facebook. Nearly 40 percent of e-businesses in the South American country were on YouTube, while less than five percent used Pinterest. Likewise, Facebook alone concentrated more than half of all social media site visits in Brazil.

Percentage of e-commerce enterprises using selected social media in Brazil in 2020

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Sources

Release date

August 2020

Region

Brazil

Survey time period

first week of August 2020

Number of respondents

28 million Brazilian websites

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