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Ranking of millennials' favorite DIY retailers in France 2019, by amounts spent

According to the source, it appears that Leroy Merlin was millennials' favorite DIY retailer in France in 2019. Indeed, young French people spent on average more than three times more at Leroy Merlin than at Castorama that year. Moreover, young online retailers such as ManoMano or BricoPrivé had made their way into the ranking.

Ranking of millennials' favorite DIY retailers in France in 2019, by amounts spent*

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Release date

January 2020



Survey time period

December 1, 2018 to December 1, 2019

Number of respondents

100,000 respondents

Age group

18-30 years

Supplementary notes

Study based on bank transactions of 100,000 people aged between 18 and 30 years.

For all retailer that are mentioned (apart from pure play retailers), online and offline transactions were taken into account.

DIY purchases from generalist retailers (supermarkets, Amazon...) were not taken into account.

* Index basis 100

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Statistics on "DIY and home improvement market in France"

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