As of January 2022, Ghana registered 8.8 social media users. This was an increase from 8.2 million in the preceding year. In February 2022, there was an estimated number of 8.6 million Facebook users. This, however, did not exceed the share of WhatsApp users, which reached 89.9 percent of all internet users in the country by the third quarter of 2021. Over the years, the usage of most social media platforms in Ghana has followed an upward trend.
Expanding internet usage
The number of internet users in Ghana reached a total of 15.7 million in January 2021. This represented a penetration rate of 50 percent, meaning that around half of the population had internet access as of 2021. Consequently, revenues generated by internet access were projected to amount to 1.9 billion U.S. dollars in the West African country, following an increasing trend from the preceding years.
Mobile connections and subscriptions
There were more than 43 million mobile connections in Ghana by the beginning of January 2021, most of which were pre-paid connections. In terms of mobile internet users, an estimated number of 17.84 million was registered in the same period. Similarly, in 2019, 134.32 mobile cellular subscriptions per 100 inhabitants were counted, which indicated a rising mobile subscription tendency.
Total number of active social media users in Ghana from 2017 to 2022
(in millions)
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DataReportal, & Hootsuite, & We Are Social. (February 15, 2022). Total number of active social media users in Ghana from 2017 to 2022 (in millions) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/1171445/number-of-social-media-users-ghana/
DataReportal, und Hootsuite, und We Are Social. "Total number of active social media users in Ghana from 2017 to 2022 (in millions)." Chart. February 15, 2022. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/1171445/number-of-social-media-users-ghana/
DataReportal, Hootsuite, We Are Social. (2022). Total number of active social media users in Ghana from 2017 to 2022 (in millions). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/1171445/number-of-social-media-users-ghana/
DataReportal, and Hootsuite, and We Are Social. "Total Number of Active Social Media Users in Ghana from 2017 to 2022 (in Millions)." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1171445/number-of-social-media-users-ghana/
DataReportal & Hootsuite & We Are Social, Total number of active social media users in Ghana from 2017 to 2022 (in millions) Statista, https://www.statista.com/statistics/1171445/number-of-social-media-users-ghana/ (last visited May 19, 2022)