Share of Instagram ad audience in Ghana 2022, by gender

Published by
Doris Dokua Sasu,
Aug 9, 2022
As of January 2022, the majority of Instagram users in Ghana that advertising firms could potentially reach were men (56.8 percent). On the other hand, around 43 percent of the Instagram ad audience were women. Overall, the number of Instagram users in Ghana was forecast at 2.91 million in 2022.

Share of Instagram users in Ghana potentially reachable with advertising in 2022, by gender

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DataReportal
Release date

February 2022

Region

Ghana

Survey time period

2022

Special properties

potential audience marketers can reach with ads

Supplementary notes

Data as of January 2022.

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Statistics on " Social media in Ghana "

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Statistics on Social media in Ghana

Overview

5

Internet

5

Social media usage

5

Platforms and users

7

Platforms and user demographics

5

Advertising revenue and reach

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