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Social media ad-audience in Ghana 2021-2022, by platform

Published by
Doris Dokua Sasu,
Apr 21, 2022
As of January 2022, most social media users in Ghana who could potentially be reached by advertising firms were found on Facebook - roughly seven million people. The number of Instagram addressable advertising audience amounted to 2.2 million. Overall, the number of registered internet users has rapidly increased in this West African country.

Number of people on social media potentially reachable with advertising in Ghana in 2021 and 2022, by platform (in 1,000 users)

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Sources

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Release date

February 2022

Region

Ghana

Survey time period

2021and 2022

Supplementary notes

Data as of January 2022.
The source specifies that users may not represent unique individuals or match the active user base.

Annual data are not comparable.

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Statistics on " Social media in Ghana "

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Statistics on Social media in Ghana

Overview

5

Internet

5

Social media usage

5

Platforms and users

7

Platforms and user demographics

5

Advertising revenue and reach

7

Further related statistics

9

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Topics

Social media in GhanaAdvertising in AfricaMedia in AfricaKey economic indicators of GhanaSocial media usage in the United Arab Emirates
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