South Korea: factors for popularity of Korean fashion in India 2021

According to a global survey on the popularity of South Korean fashion in 2021, about 33 percent of the respondents in India stated that the excellent quality of Korean products was the main reason for the popularity of Korean fashion in their country. Also, about 32.5 percent of respondents worldwide from the same survey answered that Korean fashion items were very popular in their country.

Main factors for the popularity of Korean fashion in India in 2021

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Release date

February 2022

More information

Region

India, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

314 respondents

Age group

15-59 years old

Special properties

respondents who have experienced Korean fashion items

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, and South Africa.
Original question: "What do you think is the main factor for the popularity of Korean fashion in your country?"
Multiple answers were acceptable.

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