Trust measures for personal data handling UK 2021

A survey carried out online in 2021 asked adults in the United Kingdom (UK) which measures they felt would increase their trust in how their personal information was handled by companies and organizations. The top two responses were banning companies from sharing said information with third parties, and making it a legal requirement for companies to inform consumers if their data had been breached.

Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organisations?

Characteristic	Share of respondents
Ban companies/organisations from sharing personal information with third parties without permission	24%
Make it a legal requirement for companies/organisations to tell customers that they have been affected by a data breach	22%
Give custodial sentences (i.e. prison) for those responsible for the most severe breaches in the use of personal information	15%
Fine companies and organisations if they are found to use personal information without permission	15%
Make it easier to see and change any consent I have given to companies/ organisations regarding the use of my personal information	12%
Register companies/organisations with the UK body that upholds the public’s information rights	11%

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Release date

June 2021

More information

Region

United Kingdom

Survey time period

8 to 16 May, 2021

Number of respondents

2,102 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Which of the following, if any, would increase your trust and confidence in how your personal information is used and made available by companies and organizations?"

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