During a 2022 survey, 46 percent of responding consumers from the United States said that they trusted banks and other financial institutions to protect their data. However, only 24 percent stated they trusted these institutions to use the data for the consumer's benefit.
Level of trust in online data security among consumers in the United States as of May 2022, by entity
Entity
Trust to protect my data
Trust to use my data for my benefit
Trust to give me control over how my data is used
Trust to give me the ability to correct or delete my data
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Advertising Research Foundation. (September 21, 2022). Level of trust in online data security among consumers in the United States as of May 2022, by entity [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/
Advertising Research Foundation. "Level of trust in online data security among consumers in the United States as of May 2022, by entity." Chart. September 21, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/
Advertising Research Foundation. (2022). Level of trust in online data security among consumers in the United States as of May 2022, by entity. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/
Advertising Research Foundation. "Level of Trust in Online Data Security among Consumers in The United States as of May 2022, by Entity." Statista, Statista Inc., 21 Sep 2022, https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/
Advertising Research Foundation, Level of trust in online data security among consumers in the United States as of May 2022, by entity Statista, https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/ (last visited October 10, 2024)
Level of trust in online data security among consumers in the United States as of May 2022, by entity [Graph], Advertising Research Foundation, September 21, 2022. [Online]. Available: https://www.statista.com/statistics/676639/adult-trust-institutional-data-security-usa/