Favorite brands of household appliances in Russia 2022

South Korean Samsung was the most popular brand of household appliances in Russia in 2022, having been named by nearly 33 percent of respondents. Bosch and LG also accounted for high household affinity rates, measuring at 26.3 and 14.8 percent, respectively.

Consumer electronics brand affinity in Russia

The dominance of foreign brands in the consumer electronics market of Russia is undeniable. Especially demanded are the brands of South Korean origin, with LG and Samsung sharing the leading positions. If Samsung was the most voted for overall, LG led in the refrigerators and washing machines segments. Nonetheless, when looking at the smart home market, Dutch Philips and Chinese Xiaomi were among the leaders.

Household appliances trade

Even though Russia has its own electronic devices and household appliances production, the country heavily relies on imports in this market. In the large appliances segment, TVs were the most imported commodity, while vacuum cleaners made up the largest import share in the small appliances market. Interestingly, the highest export share of small appliances from Russia was as well recorded for vacuum cleaners.