The most liked luxury cosmetic brands among U.S. women 2017, by distribution channel

Published by

Dominique Petruzzi,

Feb 2, 2022

This statistic shows which cosmetic brands that are most liked by women in the United States as of May 2017, sorted by distribution channel. According to the survey of women interested in beauty and cosmetics that have a favorite cosmetics brand, Clinique was the favorite brand among 40 percent of respondents that only buy cosmetics offline, compared with only 24 percent of respondents who purchase cosmetics only online.

Share of women in the United States that like the following luxury cosmetics brands best as of May 2017, by distribution channel

Characteristic	Only online	Online and offline	Only offline
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Release date

June 2017

More information

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

917 respondents

Age group

18 years and older

Special properties

U.S. females interested in beauty and/or cosmetics that have a favorite cosmetics brand

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these cosmetic brands do you like best? If you don't like any of these brands, continue to the next question without checking any".
Multiple answers were possible.

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