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Transaction value of live commerce in China 2017-2022

Published by
Yihan Ma,
Sep 29, 2022
In 2021, the gross merchandise value of e-commerce live streaming in China amounted to 2.36 trillion yuan, surging from less than 20 billion yuan in 2017. The GMV was estimated to maintain its rapid growth and surpass 3.49 trillion yuan in 2022.

Gross merchandise value of livestreaming e-commerce in China from 2017 to 2021 with estimates until 2022 (in billion yuan)

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Source

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Release date

August 2022

Region

China

Survey time period

2017 to 2021

Supplementary notes

* Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.14 euros (as of September 2022).

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