Brand e-commerce GMV in China 2014-2021

Published by
Xin Ou,
Feb 27, 2024
This statistic shows the gross merchandise volume (GMV) of brand e-commerce in China from 2014 to 2018 and estimates until 2021. In 2018, the GMV of brand e-commerce in China amounted to around 161 billion yuan and was expected to exceed 347 billion yuan by 2021.

Gross merchandise volume of brand e-commerce in China from 2014 to 2021 (in billion yuan)

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Release date

June 2019

Region

China

Survey time period

2014 to 2018

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of July 2019).

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Leading e-commerce enterprises

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Current trends in e-commerce

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E-commerce consumer demographics

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