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Brand e-commerce GMV in China 2014-2021

Gross merchandise volume of brand e-commerce in China from 2014 to 2021 (in billion yuan)

by Agne Blazyte, last edited Jul 8, 2019
Brand e-commerce GMV in China 2014-2021 This statistic shows the gross merchandise volume (GMV) of brand e-commerce in China from 2014 to 2018 and estimates until 2021. In 2018, the GMV of brand e-commerce in China amounted to around 161 billion yuan and was expected to exceed 347 billion yuan by 2021.
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Gross merchandise volume of brand e-commerce in China from 2014 to 2021 (in billion yuan)

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