Most watched livestream types among respondents in China 2020

According to the survey on live streaming in China, about 82 percent of respondents watched shopping-related live streaming in the past three months. Food-related content was also popular among the live streaming audience. The popularity of Mukbang, an eating live-stream, attracted millions of watchers.

Leading types of live streaming watched by respondents in the last three months in China as of May 2020

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In cooperation with
DATA100 Insight
Release date

June 2020



Survey time period

May 2020

Number of respondents

3,106 respondents

Age group

under 40 years old

Special properties

among residents of first- to fourth-tier cities

Supplementary notes

*ACG is abbreviated from Anime, Comic, and Games.

The survey was conducted among respondents who were:
50 percent female and 50 percent male;
Eight percent under 18 years old, 27 percent between 18 and 25 years old, 18 percent between 26 and 30 years, 14 percent between 31 and 35 years, 12 percent between 36 and 40 years.
27 percent from first-tier cites, 27 percent from second-tier cities, 27 percent from third-tier cities and 19 percent from fourth-tier cities.

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