Most watched livestream program types among respondents in China 2022

Published by
Lai Lin Thomala,
Apr 16, 2024
According to the survey on live streaming in China released in April 2022, about 75.5 percent of respondents live-streamed entertainment type of videos the most frequently. Food-related content was also popular among the live streaming audience. The popularity of Mukbang, an eating live-stream, attracted millions of watchers.

Leading types of live streaming content watched by respondents in China as of 1st quarter 2022

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Source

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Release date

April 2022

Region

China

Survey time period

as of Q1 2022

Number of respondents

1,680 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Live streaming in China "

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Overview

7

E-commerce

8

Entertainment

8

Gaming

8

Further related statistics

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Topics

Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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