Number of live streaming e-commerce users in China 2020-2022

Published by
Yihan Ma,
May 12, 2023
E-commerce was the most popular type of live streaming in China with about 515 million users as of December 2022 accounting for about 48 percent of the country's internet population. Live streaming commerce is a new format that combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.

Number of live-commerce service users in China from June 2020 to December 2022 (in millions)

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Release date

March 2023

Region

China

Survey time period

June 2020 to December 2022

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General overview

5

B2B e-commerce

4

B2C and C2C e-commerce

5

Leading e-commerce enterprises

4

Current trends in e-commerce

5

E-commerce consumer demographics

6

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Topics

Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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