Reasons for buying eSports products in the UK 2020

The eSports market has experienced a worldwide boom in recent years and the picture in Europe is no different, with eSports fans emerging across the continent. One of the ways that fans show their support for eSports and their favourite teams is by purchasing merchandise or content. During a June 2020 survey in the United Kingdom, it was found that 44 percent of eSports fans who purchased digital merchandise stated that product quality and design was the main reason for their purchase.

Most common reasons for purchasing eSports products among eSports fans in the United Kingdom (UK) as of June 2020, by product

Characteristic	eSports physical merchandise	eSports digital merchandise	Premium content passes
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Release date

September 2020

More information

Region

United Kingdom

Survey time period

May-June 2020

Number of respondents

10,175 respondents

Age group

18-45 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source adds the following information:

eSports Physical Merchandise: Includes apparel and/or accessories related to eSports teams, tournaments and leagues.

eSports Digital Merchandise: Includes skins, stickers, banners and other digital goods that often exist within games.

Premium Content Passes: All paywalled OTT (Over The Top) viewing content related to eSports.

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