Network and connectivityWith a mobile penetration rate of 158.8 percent and high smartphone usage, Singapore is an attractive market for foreign vendors. In 2021, Apple was the market leader among mobile vendors in Singapore with a market share of approximately 28.71 percent.
There are now 14 telcos in the country. The major telecom providers, Singtel, M1, StarHub and Simba (formerly TPG) are recently joined by other companies such as Circles.Life and Gorilla Mobile. The advent of lower cost plans offered by the new players and incumbent telcos’ sub-brands, such as Singtel’s Gomo and StarHub’s Giga, have led more to seek new SIM-only and off-contract plans across multiple telcos.
Smartphone usageSocial and communication activities are some of the most popular uses of mobile apps among Singaporeans. More and more locals are also using their personal mobile devices for online transactions. Mobile wallets reached 1.8 million users in 2020 and are expected to continue to grow, with GrabPay leading the mobile wallet apps. This frequency and intensity with which Singaporeans use their smartphone opens-up infinite opportunities for companies to reach their customer.
In the second quarter of 2022, the average mobile data usage in Singapore was estimated at 71.39 petabytes per month. As smartphones continue to become an integral part of everyday life, Singapore was the first country in the world to achieve country-wide 5G coverage. User experience is among the best in the region, with the highest 5G gaming experience after South Korea.