Sales cycles change as a consequence of the COVID-19 pandemic in B2B tech market 2020

Published by
Justina Alexandra Sava,
Apr 12, 2022
The majority of surveyed business-to-business (B2B) technology vendors report that deal cycles have become longer as a consequence of the COVID-19 pandemic. However, 19 percent of B2B tech vendors claim deal cycles have gotten shorter, and 35 percent report no change in the length of deal cycles.

COVID-19 pandemic's impact on deal cycles according to business-to-business (B2B) technology vendors worldwide in 2020

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Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

227 respondents

Special properties

Majority of respondents come from the United States

Method of interview

Online survey

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