Impact of COVID-19 on marketing technology adoption in communications U.S. 2020

Impact of the coronavirus on the adoption of the latest technology and data tools according to communications professionals in the United States as of September 2020, by type of professional

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

In cooperation with
Release date

November 2020


United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Supplementary notes

Question: "Which of the following best captures the impact COVID-19 has had on your agency’s/in-house comms department’s adoption of the latest tech and data tools?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Other regions


Related statistics


Further related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.