Allocation of marketing budgets 2017-2019, by segment

Based on results of a survey of CMOs in North America and United Kingdom, it was found that 26 percent of marketing budgets was spent on technology in 2019, down from 29 percent reported a year earlier. A quarter of marketing expenses were devoted to labor in 2019.

Distribution of marketing budgets in North America and United Kingdom from 2017 to 2019, by segment

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Release date

October 2019


North America, United Kingdom

Survey time period

2017 to 2019

Number of respondents


Supplementary notes

*2019 n=326; 2018 n=605; 2017 n=345 marketers at companies with more than $250 million of annual revenue.
Question: How is your company's fiscal year 2019 total marketing expense budget being allocated to or spent on major resource categories?
Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Marketing technology implementation"

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