Marketing budgets' share in North America & Europe 2017-2024, by segment

Distribution of marketing budgets according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2017 to 2024, by segment

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Release date

May 2024


North America, Europe

Survey time period

2017 to 2024

Number of respondents


Special properties

respondents across 10 different sectors whose employers predominantly reported median annual revenues above 5.3 billion U.S. dollars

Supplementary notes

* Number of respondents in 2024.
2023: n = 410
2021: n = 400
2020: n = 342
2019: n = 342
2018: n = 618
2017: n = 350
2016: n = 375
No data about the number of respondents in 2022, 2015, or 2014.

The source does not inform the survey type, nor does it provide any information regarding missing percentage points to 100.
Data prior to 2024 comes from earlier releases.

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