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Marketing automation solutions market share worldwide 2020

The top three marketing automation solutions chosen by global industry professionals as of July 2020 were Hubspot, Adobe Marketing Cloud and Oracle Marketing Cloud, accounting for slightly more than 48.5 percent of the market. Out of the three, Hubspot is estimated to be used by some 28.7 percent of customers. This is quite an impressive result – seeing that the figure is higher than that of the other two solutions combined.

Market share of the leading marketing automation solution providers worldwide as of July 2020

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Source

Release date

July 2020

Region

Worldwide

Survey time period

as of July 20, 2020

Special properties

ased on the entire Datanyze universe

Supplementary notes

The source provides the following description of their methodology: "Datanyze is constantly crawling millions of the highest ranking websites to determine which web technologies are being used. Just as Google searches for content, keywords and links, Datanyze searches for web technology signatures."
More information regarding methodology can be found here.

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Statistics on "Marketing technology implementation in the U.S."

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