In the fourth quarter of 2021, there were 36 marketing technology (martech) transactions made on a global scale. In the corresponding period of the previous year 35 such deals took place. The decrease in figures on a quarterly basis shows the start of the influence of the coronavirus on the industry landscape, as well as indicates the road to recovery starting in 2021.
Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 4th quarter 2021
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LUMA Partners. (July 1, 2021). Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 4th quarter 2021 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/655247/marketing-technology-mergers-aquisitions/
LUMA Partners. "Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 4th quarter 2021." Chart. July 1, 2021. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/655247/marketing-technology-mergers-aquisitions/
LUMA Partners. (2021). Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 4th quarter 2021. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/655247/marketing-technology-mergers-aquisitions/
LUMA Partners. "Number of Merger and Acquisition Transactions in The Marketing Technology Sector Worldwide from 1st Quarter 2020 to 4th Quarter 2021." Statista, Statista Inc., 1 Jul 2021, https://www.statista.com/statistics/655247/marketing-technology-mergers-aquisitions/
LUMA Partners, Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 4th quarter 2021 Statista, https://www.statista.com/statistics/655247/marketing-technology-mergers-aquisitions/ (last visited May 21, 2022)