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Marketing automation software revenue worldwide 2016-2021
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Marketing automation software revenue worldwide 2016-2021
Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)
The statistic shows marketing automation software market revenue worldwide in 2016 and a forecast thereof for 2021. It has been projected that the revenue would amount to 8.6 billion U.S. dollars in 2021, up from 5.8 billion in 2016.
Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)
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Description
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The statistic shows marketing automation software market revenue worldwide in 2016 and a forecast thereof for 2021. It has been projected that the revenue would amount to 8.6 billion U.S. dollars in 2021, up from 5.8 billion in 2016.
Show more- Show sources information
- Show publisher information
- Release date
- February 2017
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- February 2017
More information
- Region
- Worldwide
- Survey time period
- 2016
- Supplementary notes
- * Forecast.
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Marketing technology implementation
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Statistics on "Marketing technology implementation"
- Overview
The most important statistics
- Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)Marketing automation software revenue worldwide 2016-2021
- Market share of the leading marketing automation solution providers in the United States as of August 2018Marketing automation solutions market share in the U.S. 2018
- Revenues of selected advertising technology companies worldwide in 3rd quarter 2018 (in million U.S. dollars)AdTech companies - revenues 2018
- How would you describe your company's current marketing technology stack?Degree of MarTech implementation in U.S. companies 2016
- Who is responsible for marketing technology purchases at your company?Entity responsible for MarTech purchases worldwide 2016
- Number of mergers and acquisitions in the marketing technology sector worldwide from 1st quarter 2013 to 3rd quarter 2018MarTech: number of M&A deals worldwide 2013-2018
- Value of mergers and acquisitions in the media industry worldwide from 2014 to 2017, by subsector (in million U.S. dollars)Media: value of mergers and acquisitions from 2014 to 2017, by sector
- Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016Marketing departments with responsibility for MarTech functions in the U.S. 2016
- Budgets and spending
The most important statistics
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Reasons for investing in marketing technology worldwide as of March 2017Reasons for investing in marketing technology worldwide 2017
- Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segmentAllocation of marketing budgets 2016-2017, by segment
- Distribution of marketing technology budgets in North America and United Kingdom in 2016, by targetAllocation of marketing technology budget 2016, by target
- What marketing technology does your company plan to purchase in 2017?Planned MarTech purchases in U.S. companies 2017
- Which of these marketing technology tools has your company purchased in the past three years?MarTech tools used in U.S. companies 2016
- How much did you spend on marketing technology in 2017?Corporate MarTech budget in the U.S. 2017
- Planned changes in marketing technology budgets and investments for 2017 according to marketers in the United States Marketing technology budgets plans of U.S. marketers 2017
- Usage and effectiveness
The most important statistics
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017Features seen as most important when choosing a marketing automation vendor U.S. 2018
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018Marketing analytics usage in the U.S. 2012-2018
- Level of marketing systems integration in organizations worldwide in 2016Degree of marketing systems integration in companies worldwide 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- What’s holding your company back from implementing new marketing technology?Obstacles to MarTech implementation in U.S. companies 2016
- Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016Technical barriers to building a joined-up view of customer journey worldwide 2016
- Artificial intelligence use
The most important statistics
- Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018Views on AIs impact on ad purchasing and targeting in the U.S. 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018Views on AIs importance in the U.S. advertising industry future 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018Views on AIs influence on advertising performance in the U.S. 2018
- Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018Marketers view of financial transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018Marketers view of operational transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018Marketers view of decision transparency related to AI-run ads in the U.S. 2018
- Leading companies believed to offer AI-enabled and fully automated self-serve campaign management tools according to marketing and agency professionals in the United States as of June 2018Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018
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Statistics
- Marketing automation solutions market share in Japan 2018
- Marketing automation technology revenue worldwide 2017-2023
- Marketing Automation tools market shares in Belgium 2018
- B2B marketing automation industry revenue worldwide 2009-2015
- Opinion on share of marketing budget used on automation in Belgium 2016
- Opinion on development of marketing automation budget in Belgium 2016
- Most useful marketing automation measurement metrics in Belgium 2016
- Success in implementing automated email marketing programs in the UK 2014-2018
- Most valuable B2B marketing automation system features 2015
- Effectiveness of marketing software in lead generation in the U.S 2015
- Email marketing approach of companies in the UK 2016
- Automated e-mail marketing open rate in the United Kingdom (UK) 2016, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2016, by sector
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Click-through rates in the United Kingdom (UK) 2017, by type of campaign
- B2B marketing automation for customer nurturing in the Benelux region 2016
- Global CRM software high quality aspects 2016
- Italy: Cibus visitors distribution 2016, by work position
- Leading growth drivers according to media execs worldwide 2013-2014
- Revenue of Cognizant by geograpghical region 2011-2013
Statistics on "Marketing technology implementation"
- Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)
- Market share of the leading marketing automation solution providers in the United States as of August 2018
- Revenues of selected advertising technology companies worldwide in 3rd quarter 2018 (in million U.S. dollars)
- How would you describe your company's current marketing technology stack?
- Who is responsible for marketing technology purchases at your company?
- Number of mergers and acquisitions in the marketing technology sector worldwide from 1st quarter 2013 to 3rd quarter 2018
- Value of mergers and acquisitions in the media industry worldwide from 2014 to 2017, by subsector (in million U.S. dollars)
- Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016
- Level of adoption of selected marketing technology and automation tactics among B2B marketers in the United States as of December 2016
- How many technologies does your marketing team currently use?
- Adoption level of selected marketing technologies worldwide as of early 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Reasons for investing in marketing technology worldwide as of March 2017
- Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segment
- Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target
- What marketing technology does your company plan to purchase in 2017?
- Which of these marketing technology tools has your company purchased in the past three years?
- How much did you spend on marketing technology in 2017?
- Planned changes in marketing technology budgets and investments for 2017 according to marketers in the United States
- How much do you spend on search engine optimization (SEO) tools each month?
- Salaries of digital marketing and marketing technology professionals in the United States in 2018, by position (in thousands U.S. dollars)
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2018
- Level of marketing systems integration in organizations worldwide in 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
- What’s holding your company back from implementing new marketing technology?
- Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016
- Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018
- Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018
- Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018
- Leading companies believed to offer AI-enabled and fully automated self-serve campaign management tools according to marketing and agency professionals in the United States as of June 2018
- Market share of the leading marketing automation solution providers in Japan as of October 2018
- Marketing automation technology market size worldwide from 2017 to 2023 (in billion U.S. dollars)
- Distribution of the Marketing Automation tools market in Belgium in 2018
- B2B marketing automation vendor revenue worldwide from 2009 to 2015
- What budget in terms of total marketing budget do you spend on marketing automation?
- To which level will the budget for marketing automation evolve in 2016 in terms of total marketing budget?
- What are the most useful metrics for measuring the success of marketing automation?
- How successful would you say you have been in implementing automated email marketing programs?
- What are the most valuable features of a marketing automation system?
- Number of leads generated by e-mail software and marketing automation in the United States in 2015
- Which of the following best describes your organization’s approach to email marketing?
- Automated e-mail marketing campaign open rates in the United Kingdom (UK) in 2016, by sector
- Automated e-mail click-through rates in the United Kingdom (UK) in 2016, by sector
- What are the main challenges you have faced in trying to implement marketing automation?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017, by type of campaign
- Do you use marketing automation to nurture B2B customers after a purchase?
- Aspects of customer relationship management software considered to be high quality, worldwide, in 2016
- Distribution of visitors at Cibus international trade fair in Italy in 2016, by work position
- Leading drivers of growth according to media executives worldwide in 2013 and 2014
- Cognizant annual revenue breakdown by geographic location from 2011 to 2013 (in billion U.S. dollars)
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