Benefits of CDPs in the U.S. 2023

Published by Statista Research Department, Jan 27, 2023
During a 2023 survey carried out among marketing technology decision makers from the United States, 40 percent of respondents named the ability to unify data from multiple sources and platform as one of benefits of their organizations currently drew from using customer data platforms; another 30 percent expected such an ability in the future.

Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2023

Region

United States

Survey time period

as of January 2023

Number of respondents

101 respondents

Special properties

among martech decision makers from companies of 1,000+ employees who use CDPs

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Marketing technology implementation in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Marketing technology implementation in the U.S.

Overview

5

Usage, strategies, and spending

4

Artificial intelligence

4

Marketing automation

4

Software as a Service

6

Customer Data Platforms

6

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu