Quarterly television advertisement volumes in India 2021-2023

Published by
Tanushree Basuroy,
Apr 26, 2024

In the final quarter of 2023, the advertisement volume of Indian television was 542 million FCT. This was a drop compared to the same period in the previous year. Advertising volumes on television steadily declined between 2021 and 2023. This can be attributed to the growing impetus of digital advertising in India.

Quarterly advertisement volume in Indian television from 2021 to 2023 (in million FCT)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2024

Region

India

Survey time period

Q1 2021 to Q4 2023

Supplementary notes

FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is sold in 10 second slots in India. For example, if an ad is 30 seconds long, then the advertiser needs to purchase three slots.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Mediaset Group "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Mediaset Group

Overview

7

Television

8

Digital Media

6

Other Figures

5

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Television consumption in HungaryRadio industry in HungaryNews consumption in HungaryVideo on demand in HungaryVideo games in Hungary
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu