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Average TV daily audience share YoY growth in Italy H1 2019-H1 2020

MTV-Viacom was the fastest growing TV broadcaster in Italy in terms of year-on-year percentage growth of average daily audience share. In fact, in the first half of 2020 this broadcaster recorded an increase in daily audience of one percent compared to the first half of 2019. This resulted in MTV-Viacom's daily audience share almost doubling, going from 1.4 to 2.4 percent. On the other hand, both Sky and Rai registered a 0.7 percent contraction in average daily audience share.

Average daily time audience share year-on-year growth of the leading TV broadcasters in Italy between 1st half 2019 and 1st half 2020

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H1 2019-H1 2020

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Statistics on "Mediaset Group"

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