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Share of gift spending on Tet by consumers in Vietnam 2020-2021, by product category

According to Infocus Mekong's survey in 2021, the leading product category to be purchased as gifts by Vietnamese consumers for the Tet holiday in 2021 was alcoholic beverages, followed by fresh fruits. Alcoholic beverages were also the gift category with the most spending for Tet in 2020. Tet, also known as the Vietnamese lunar new year, is celebrated with feasts and gatherings. Before the new year, gift-giving is common among relatives, colleagues, and friends.

Share of spending on gifts for Vietnamese lunar new year (Tet) in Vietnam from 2020 to 2021, by product category

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Source

In cooperation with
Infocus Mekong
Release date

January 2021

Region

Vietnam

Survey time period

2020 to 2021

Number of respondents

2,045 respondents

Special properties

among consumers nationwide

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Statistics on "FMCG in Vietnam"

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