Urban India accounted for 55 percent of the fast-moving consumer goods market in fiscal year 2020. The rural segment was growing significantly in recent years, accounting for an increase in the country's overall market value. The growth rate for the industry was higher in rural areas than its urban counterpart.
Distribution of the fast moving consumer goods market in India in financial year 2020, by region
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India Brand Equity Foundation. (October 1, 2021). Distribution of the fast moving consumer goods market in India in financial year 2020, by region [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/742755/india-fmcg-market-share-by-region/
India Brand Equity Foundation. "Distribution of the fast moving consumer goods market in India in financial year 2020, by region." Chart. October 1, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/742755/india-fmcg-market-share-by-region/
India Brand Equity Foundation. (2021). Distribution of the fast moving consumer goods market in India in financial year 2020, by region. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/742755/india-fmcg-market-share-by-region/
India Brand Equity Foundation. "Distribution of The Fast Moving Consumer Goods Market in India in Financial Year 2020, by Region." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/742755/india-fmcg-market-share-by-region/
India Brand Equity Foundation, Distribution of the fast moving consumer goods market in India in financial year 2020, by region Statista, https://www.statista.com/statistics/742755/india-fmcg-market-share-by-region/ (last visited August 15, 2022)