Market share of FMCG in India 2018 by region

Urban India accounted for 55 percent of the fast-moving consumer goods market in fiscal year 2018. The rural segment was growing significantly in recent years, accounting for an increase in the country's overall market value. The growth rate for the industry was higher in rural areas than its urban counterpart.

Distribution of the fast moving consumer goods market in India in FY 2018, by region

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Sources

Release date

March 2019

Region

India

Survey time period

FY 2018

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

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