Market size of beauty and personal care industry across India 2016-2025

In 2020, the market size of the beauty and personal care industry was valued at one trillion Indian rupees in India. The market size for this industry is likely to increase to about two trillion Indian rupees by the year 2025.

Online personal care market

In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth 91 billion Indian rupees. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal.

Market segmentation

The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.