Most popular platform for digital red envelope campaign in China 2021

Published by Agne Blazyte, Apr 12, 2023
According to a survey conducted in February 2021, around 61 percent of Chinese respondents participated in Alipay's red envelope campaign during the Spring Festival. In the meantime, around half of the respondents stated that they took part in Douyin's digital hongbao campaign.

Share of respondents who participating virtual cash packet campaign during Spring Festival in China as of February 2021, by online platform

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Release date

February 2021

Region

China

Survey time period

February 2021

Number of respondents

1,356 respondents

Method of interview

Online survey

Supplementary notes

Virtual hongbao campaign was a common way for Chinese companies to increase their user engagement and acquire new users during Spring Festival. Users could receive cash incentives by participating in these campaigns.

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