A total of 72.3 percent of China's sales were made offline during Spring Festival in 2023, an increase from approximately 69.7 percent in the previous year. Chinese consumers were turning to offline once again after the lift of the coronavirus pandemic-related restrictions.
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023
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NielsenIQ. (January 22, 2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of online and offline sales in China during Spring Festival from 2019 to 2023." Chart. January 22, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. (2024). Distribution of online and offline sales in China during Spring Festival from 2019 to 2023. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ. "Distribution of Online and Offline Sales in China during Spring Festival from 2019 to 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
NielsenIQ, Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 Statista, https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/ (last visited October 08, 2024)
Distribution of online and offline sales in China during Spring Festival from 2019 to 2023 [Graph], NielsenIQ, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/1373800/china-distribution-of-online-and-offline-sales-during-chinese-new-year/
