Search advertising in the United States - statistics & facts

Search ad spend worldwide 2018-2028

Search advertising spending worldwide from 2018 to 2028 (in billion U.S. dollars)

Search ad spending worldwide 2023, by type

Search advertising spending worldwide in 2023, by type (in billion U.S. dollars)

Search advertising spending in the U.S. 2019-2026

Search advertising spending in the United States from 2019 to 2026 (in billion U.S. dollars)

Change in search ad spend in the U.S. 2019-2026

Change in search advertising spending in the United States from 2019 to 2026

Breakdown of U.S. online ad revenue 2022, by format

Breakdown of online advertising revenue in the United States in 2022, by format

Global search ad spend 2021, by industry

Distribution of paid search advertising spending worldwide in 2021, by industry

Ad spending per internet user of search advertising in the U.S. 2018-2027

Ad spending per internet user of the search advertising market in the United States from 2018 to 2027 (in U.S. dollars)

Ad revenue of major digital ad sellers worldwide 2022

Advertising revenue of major digital ad-selling companies worldwide in 2022 (in billion U.S. dollars)

Digital ad revenue share in the U.S. 2020-2025, by company

Share of ad-selling companies in digital advertising revenue in the United States from 2020 to 2025

Most used search engines by brand in the U.S. 2023

Most used search engines by brand in the U.S. as of June 2023

Leading search engines in the United States 2015-2023, by market share

Market share of leading search engines in the United States from January 2015 to April 2023

U.S. customer satisfaction with internet portals and search engines 2023

U.S. customer satisfaction with internet portals and search engines in 2023 (index score)

Digital retail media ad spend in the U.S. 2019-2023, by company

Share of selected companies in digital retail media advertising spending in the United States from 2019 to 2023

U.S. Amazon net digital advertising revenue 2019-2023

Net digital advertising revenues of Amazon in the United States from 2019 to 2023 (in billion U.S. dollars)

U.S. Amazon digital advertising revenue growth 2019-2023

Annual digital advertising revenue growth of Amazon in the United States from 2019 to 2023

Amazon digital advertising spending share in the U.S. 2020-2025

Amazon share of digital advertising spending in the United States from 2020 to 2025

Amazon advertisers in the U.S. 2022, by industry

Distribution of Amazon advertisers in the United States in 2022, by industry

Amazon sponsored ads CPC in the U.S. 2022, by type

Median Amazon sponsored ads cost-per-click (CPC) in the United States in 2022, by type (in U.S. dollars)

Amazon sponsored ads ACOS in the U.S. 2022, by type

Median Amazon sponsored ads advertising cost of sale (ACOS) in the United States in 2022, by type

Amazon sponsored ads CTR in the U.S. 2022, by type

Median Amazon sponsored ads click-through rate (CTR) in the United States in 2022, by type

Main call-to-action on amazon.com ads descriptions 2022

Main call-to-action (CTA) on amazon.com ads descriptions in the United States as of 2022, by number of occurrences

Google search ad revenue in the U.S. 2019-2024

Net search advertising revenue of Google in the United States from 2019 to 2024 (in billion U.S. dollars)

Share of search in Google's ad revenue in the U.S. 2019-2024

Share of search in Google's advertising revenue in the United States from 2019 to 2024

Google paid search ad spend growth in the U.S. Q4 2021, by category

Paid search ad spend growth on Google in the United States in 4th quarter 2021, by industry

GoogleAds CTR in North America 2022, by industry

Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry

GoogleAds conversion rate in North America 2022, by industry

Average conversion rate of Google Ads search advertising in North America between October 2021 and September 2022, by industry

GoogleAds CPL in North America 2022, by industry

Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars)

GoogleAds CPC in North America 2022, by industry

Average cost-per-click (CPC) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars)

U.S. customer satisfaction with Google 2002-2023

U.S. customer satisfaction with Google from 2002 to 2023 (index score)

Digital Market Outlook: search ad spending change U.S. 2019-2027, by device

Digital search advertising spending growth in the United States from 2019 to 2027, by device

Digital Market Outlook: search ad spend per internet user U.S. 2018-2027, by device

Digital search advertising average spending per internet user in the United States from 2018 to 2027, by device (in U.S. dollars)

Mobile ad spend in the U.S. 2018-2027, by format

Mobile advertising spending in the United States from 2018 to 2027, by format (in billion U.S. dollars)

Mobile share of U.S. organic search engine visits 2013-2021

Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 4th quarter 2021

Leading mobile search engines in the U.S. 2018-2023, by market share

Market share of the leading mobile search engines in the United States from January 2018 to April 2023

Google vs. Microsoft Advertising: U.S. mobile click share 2021

Paid mobile search click share of Google and Microsoft Advertising in the United States as of 1st quarter 2021, by device

Ad formats with highest brand safety risk in the U.S. 2022

Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022

Digital ad platforms used by SMBs in the U.S. 2022

Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2022

Share of U.S. SMBs that use digital marketing and ad tools 2022

Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022

Leading retail media platforms in North America 2023

Level of importance of selected retailers in retail media programs according to marketers in North America as of April 2023

Effectiveness of chat-based search advertising in the U.S. 2023

Effectiveness of chat-based search advertising according to paid search marketers in the United States as of July 2023

Internet users who used a search engine in the U.S. 2022, by age

Share of U.S. internet users who used a search engine in the past 4 weeks in 2022, by age

Leading digital ad strategies & formats in the U.S. 2023

Change in attention paid to digital advertising strategies and formats in the United States in 2023 (versus 2022)

Opinion on search engine ads in the U.S. 2021

Consumer opinion on advertising in search engines in the United States as of December 2021

Information advertisers can use to target ads in the U.S. 2022

Type of information it was acceptable for advertisers to use to target advertising according to consumers in the United States as of May 2022

Digital media with fastest-growing importance for product discovery in the U.S. 2022

Change in the number of consumers who said they typically heard about new products or services via selected digital media in the United States between 2020 and 2022

Difficulty in differentiating between sponsored & non-sponsored search results US '23

Share of consumers who found it easy vs. difficult to differentiate between sponsored and non-sponsored search engine results in the United States as of June 2023

Perceived change in sponsored search engine results volume in the U.S. 2023

Share of consumers who thought that online search engines increased vs. decreased the share of the results that they provided that were sponsored by advertisers in the United States as of June 2023