Via Varejo: e-commerce as share of GMV 2020-2021
In 2021, online sales of Via Varejo S. A. – one of the largest retailers in Brazil – accounted for 59.2 percent of the company's Gross Merchandise Value (GMV). One year earlier earlier, e-commerce sales represented less than half of its sales value. The holding is headquartered in São Caetano do Sul, Brazil, and controls brands such as Casas Bahia, Extra.com.br, and Ponto Frio.
