According to a 2021 survey, the majority (37 percent) of online shoppers in France made purchases through Amazon several times a year, compared to only three percent who bought on the site once a week. The U.S. e-commerce giant remains the leader in the French market, with an average of more than 164 million visitors per month that year.
With the rise of omnichannel retail — referring to a holistic approach that uses multiple sales channels for a complete and cohesive experience — and adding to the blurred boundaries between offline and online modes of shopping, Amazon has taken a step into the physical world. In 2016, the company introduced Amazon Go, a technology that relies on computer vision, sensor fusion, and deep learning to eliminate checkout lines, but that is not yet available in France. However, when asked what they thought of the novel technology, nearly three-quarters (71 percent) of French consumers expressed interest in Amazon Go if rolled out in the country.
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IFOP, & L'Express. (February 25, 2021). Frequency of purchase on Amazon in France in 2021 [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, und L'Express. "Frequency of purchase on Amazon in France in 2021." Chart. February 25, 2021. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, L'Express. (2021). Frequency of purchase on Amazon in France in 2021. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, and L'Express. "Frequency of Purchase on Amazon in France in 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP & L'Express, Frequency of purchase on Amazon in France in 2021 Statista, https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/ (last visited August 11, 2022)