As Amazon remains the market leader in France with more than 152 million visitors per month, the source wanted to assess the frequency to which online shoppers over 18 years of age carried out their purchases through the marketplace. Thus, in February 2021, the majority (37 percent) of respondents expressed buying things through Amazon several times a year, compared to only three percent who did so once a week.
The first reference for online shopping
Ranking in the higher tier of number of pages consulted per visit, which on average takes visitors about seven minutes, Amazon had a lower bounce rate than it's competitors in 2020. Thus, the company's algorithm is proving to work quite well into luring and keeping potential buyers engaged with the catalogue of the e-commerce mogul. With a turnover of more than seven billion euros in France in 2019, Amazon was by far the leading French online retailer, and remained a first online shopping reference in peak shopping seasons such as the French Days and Black Friday. Even in times of crisis, during the first weeks of containment, Amazon's share of sales represented 38 percent of the total sales value and continued on the same trend the following weeks.
Amazon, the (e-)commerce all-rounder
Also acting as a marketplace, this consolidation is undoubtedly valuable for merchants of all kinds, who benefit from exceptional audience crossroads, consumer trust and therefore better visibility to generate incremental sales with a risk-free compensation model. And, with more than 210 thousand active marketplace sellers in 2019, Amazon asserted its place, again.
With the rise of omnichannel retail, referring to a comprehensive approach using multiple sales channels for a complete and cohesive experience, and adding to the blurred boundaries between offline and online modes of shopping, Amazon has made a step into the physical world. The company created Amazon Go, a technology relying on computer vision, sensor fusion and deep learning to eliminate checkout lines, but which is not yet available in France. However, when French people were asked about what they thought of the novel technology, 71 percent said that they were pleased by the new Amazon Go shopping services, should these services be implemented in the country.
Frequency to which French people shop on Amazon in 2021
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IFOP, & L'Express. (February 25, 2021). Frequency to which French people shop on Amazon in 2021 [Graph]. In Statista. Retrieved June 16, 2021, from https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, und L'Express. "Frequency to which French people shop on Amazon in 2021." Chart. February 25, 2021. Statista. Accessed June 16, 2021. https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, L'Express. (2021). Frequency to which French people shop on Amazon in 2021. Statista. Statista Inc.. Accessed: June 16, 2021. https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP, and L'Express. "Frequency to Which French People Shop on Amazon in 2021." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/
IFOP & L'Express, Frequency to which French people shop on Amazon in 2021 Statista, https://www.statista.com/statistics/1219752/shopping-frequency-amazon-france/ (last visited June 16, 2021)