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Attitude towards investments in sustainability among private labels in Italy 2020

Published by
T. Ozbun,
Mar 2, 2023
A survey run in 2020 among private labels in Italy revealed that 60 percent of companies saw the investments in sustainability as an opportunity to gain new consumers. About the same percentage of respondents stated that allocating resources in sustainability was necessary for brand equity and was useful for marketing purposes.

Attitude towards investments in sustainability among private label companies in Italy in 2020

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Sources

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Release date

March 2021

Region

Italy

Survey time period

2020

Supplementary notes

The source does not specify the number of respondents.
This question was phrased by the source as follows: "Per la Sua Azienda, la transizione verso modelli di produzione e consumo più sostenibili rappresenta:"

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Statistics on " Private label in Europe "

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Statistics on Private label in Europe

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