A survey run in 2020 among private labels in Italy revealed that 60 percent of companies saw the investments in sustainability as an opportunity to gain new consumers. About the same percentage of respondents stated that allocating resources in sustainability was necessary for brand equity and was useful for marketing purposes.
Attitude towards investments in sustainability among private label companies in Italy in 2020
Characteristic
Share of respondents
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The source does not specify the number of respondents.
This question was phrased by the source as follows: "Per la Sua Azienda, la transizione verso modelli di produzione e consumo più sostenibili rappresenta:"
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The European House – Ambrosetti . (March 24, 2021). Attitude towards investments in sustainability among private label companies in Italy in 2020 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/
The European House – Ambrosetti . "Attitude towards investments in sustainability among private label companies in Italy in 2020." Chart. March 24, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/
The European House – Ambrosetti . (2021). Attitude towards investments in sustainability among private label companies in Italy in 2020. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/
The European House – Ambrosetti . "Attitude towards Investments in Sustainability among Private Label Companies in Italy in 2020." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/
The European House – Ambrosetti , Attitude towards investments in sustainability among private label companies in Italy in 2020 Statista, https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/ (last visited September 01, 2024)
Attitude towards investments in sustainability among private label companies in Italy in 2020 [Graph], The European House – Ambrosetti , March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1226323/intentions-to-invest-in-sustainability-among-private-labels-italy/