Consumer preference for supermarket or discount store private labels in Italy 2023

Published by
T. Ozbun,
Nov 27, 2023
According to a 2023 survey conducted in Italy, 36 percent of respondents believed that supermarket private label products were tastier compared to those from discount stores. Conversely, 10 percent of participants expressed the opinion that store brand products from discount stores were tastier than those found in supermarkets.

Are supermarket or discount store private label products tastier?

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Sources

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Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Supplementary notes

The question was originally stated as: "Pensando ad uno stesso prodotto (es: biscotti confezione da 400 grammi, oppure prosciutto di Parma confezione da 120 gr.) con il marchio proprio, per Lei sono più buoni i prodotti del marchio del supermercato o quelli del marchio del discount?"
No further information on the methodology provided by the source.
Margin of error of ±5%.

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