Value share of consumer packaged goods store brands in Italy by retail format 2023

Published by
T. Ozbun,
Feb 2, 2024
Consumer packaged goods (CPG) private labels in Italy had the highest market share in discount stores in 2023, accounting for nearly 63.2 percent of the value in that channel. In convenience stores and supermarkets they commanded 23.4 percent of the value share, while in drug stores they reached only seven percent.

Market share of consumer packaged goods (CPG) private labels in Italy in 2023, by retail channel

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Release date

January 2024

Region

Italy

Survey time period

47 weeks ending Nobember 26, 2023

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Statistics on " Private label market in Italy "

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Overview

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Food and non-food market shares

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Grocery sales

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Non-food sales

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Consumer trends

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