Sales revenue of private labels in traditional Italian grocery retail 2019-2023

Published by
T. Ozbun,
Jan 18, 2024
The value of sales revenue generated by the private label market in traditional grocery retail in Italy showed positive change during the reported period. Grocery products sold under the retailers' brand ensured an estimated sales of 13.7 billion euros as of 2023, the highest value ever recorded under the timeframe considered.

Sales revenue of private labels in traditional grocery retail* in Italy from 2019 to 2023 (in billion euros)

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Release date

January 2024

Region

Italy

Survey time period

2019 to 2023

Supplementary notes

*Traditional grocery retail excluding discount stores
**Figures for 2023 are estimates

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