Consumers who bought store brand groceries by macro-region Italy 2023

Published by
T. Ozbun,
Nov 28, 2023
According to a survey conducted in 2023, 13.5 percent of individuals living in northeastern Italy solely purchased private label products while grocery shopping. On the other hand, among those from the central part of the country, just over six percent bought only such products.

Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region

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Sources

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Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Special properties

Grocery shopping in supermarkets/hypermarkets/discount stores

Supplementary notes

The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.

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Statistics on " Private label market in Italy "

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Overview

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Food and non-food market shares

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Grocery sales

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Non-food sales

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Consumer trends

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