According to a survey conducted in 2023, 13.5 percent of individuals living in northeastern Italy solely purchased private label products while grocery shopping. On the other hand, among those from the central part of the country, just over six percent bought only such products.
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region
Characteristic
Share of respondents
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Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. "Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region." Chart. July 17, 2023. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. (2023). Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews. "Share of Consumers Who Only Purchased Private Labels When Grocery Shopping in Italy in 2023, by Macro-region." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
GDONews, Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region Statista, https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/ (last visited September 16, 2024)
Share of consumers who only purchased private labels when grocery shopping in Italy in 2023, by macro-region [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1425043/italians-buying-private-labels-when-grocery-shopping-by-macro-region/
