Consumers who bought store brand or name brand groceries in Italy 2023

Published by
T. Ozbun,
Nov 27, 2023
According to a 2023 survey conducted in Italy, 73 percent of respondents indicated that they purchased both private label and name brand products while grocery shopping. Only a small percentage, nine percent, stated that they exclusively bought either private labels or name brands.

Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023

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Sources

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Release date

July 2023

Region

Italy

Survey time period

June 2023

Number of respondents

500 respondents

Special properties

Grocery shopping in supermarkets/hypermarkets/discount stores

Supplementary notes

The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.

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Statistics on " Private label market in Italy "

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