Main platforms to search on before buying online in Argentina 2021

Published by
Stephanie Chevalier,
Nov 3, 2023
During a 2021 survey in Argentina, 45 percent of responding digital consumers said they sought online-shopping related information on the internet using web page search engines. Approximately 39 percent of respondents mentioned websites and/or mobile apps of online marketplaces. Google concentrates over 90 percent of the desktop search traffic in Argentina.

Preferred platforms for online shopping searches in Argentina in 2021

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Release date

March 2022

Region

Argentina

Survey time period

2021

Number of respondents

1,100 internet users who shopped online in the six months prior to the survey

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

The original question posed on the survey was: 'What sources did you use to get information the last time you purchased?'

Multiple answers were possible.

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