Argentina: favorite sales channels of digital consumers 2019-2020
During a 2020 survey fielded in Argentina, 70 percent of responding digital consumers said they shopped online through websites, down from 78 percent a year earlier. Also, in 2020, 23 percent of respondents stated shopping through mobile apps, while seven percent of them said they bought products on social media. Furthermore, over one out of four consumers looked for reviews on social media before purchasing a product or service online in other Latin American countries.
